A short newsletter and a long blog about what's actually working on Instagram, TikTok, YouTube. Written by the same researchers who hand-build your packs.
Instagram
The 2020 playbook of stuffing 30 high-volume tags is dead. Here's what actually moves Reels reach in 2026 — and the math behind why.
Instagram
A practical breakdown of why mixing small, mid, and large reach tiers consistently outperforms a single-tier stack.
TikTok
Why 8 tightly-paired tags outperform 25 broad ones on TikTok — and how to build a cluster from scratch.
TikTok
When a tag and a trending sound share a niche, the FYP weights them together. Here's how to spot the pairing.
YouTube
YouTube reads them differently. Get this layered wrong and you're leaving 4× search traffic on the table.
Strategy
A repeatable research workflow you can run today — three competitor accounts, two filter passes, one rotating dictionary.
Strategy
Stale tags hurt you. So does rotating too aggressively. The sweet spot is a 4-week cadence with controlled overlap — here's the system.
Case Studies
A coffee gear D2C tightened their tag stack and the very next post hit 2.4M views. Here's the exact before/after.
Case Studies
A wellness creator swapped a stale 30-tag block for a tiered pack. The numbers tell the story.
Pick a pack, share your niche, get a hand-built tag set in 24 hours.